For more than a decade I am working as a photographer and a designer in the creative sector. Photography was always more than just a tool for me. Photography helps me see, observe and feel my surroundings.
My photographic journey started in Tel Aviv 2000 in Camera Obsucra where I refined my documentary skills. After three years of learning how to approach a subject, how to capture it, and communicate it further, I was looking for ways to feed my hunger to know more about the essence of photography. I wanted to understand better how to read the light, and this will send me in 2004 across the Mediterranean to the Netherlands.
I have graduated from the Koninklijke Academie van Beeldende Kunsten (The royal Academy) in the Hague in 2007.
Our world has changed since I have graduated, and continues to evolve, influencing the photography field as I knew it. With this saying, I had to be creative and evolve myself to stay in the race. I have sharpened my online skills, my design tools and along side to my photography started developing my design world. I have managed to find in my design work the same elements that drew me to photography, my love for details, my ability to express my ideas and to communicate my thoughts and desires to others.